Since 2000, Salesforce has become the villain. Outdated, over-priced, over-complicated. Bullying customers. Cashing in on convincing customers migrating away is too hard, too expensive.
Great article. “Benioff one because he correctly predicted the benefits of the shift to cloud, and then aligned his marketing to those ideas.” You meant to say “Benioff won” instead of “Benioff one”
A very good piece. I guess the hard part for may emerging companies is determining both what their "aha" really is (especially if all they are honestly doing is optimizing current tech or processes), and then having the imagination to build a true campaign to get the message out.
Since 2000, Salesforce has become the villain. Outdated, over-priced, over-complicated. Bullying customers. Cashing in on convincing customers migrating away is too hard, too expensive.
Great article. “Benioff one because he correctly predicted the benefits of the shift to cloud, and then aligned his marketing to those ideas.” You meant to say “Benioff won” instead of “Benioff one”
A very good piece. I guess the hard part for may emerging companies is determining both what their "aha" really is (especially if all they are honestly doing is optimizing current tech or processes), and then having the imagination to build a true campaign to get the message out.
What Salesforce did is called Category Design. Every founder should learn it
Someone please takedown Salesforce..
interesting read. evan: “everyone else is just renting market share until someone braver shows up.”