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Adelle Wood's avatar

The biggest shift is the automation of who founders decide to reach in the first place.

A lot of the early AI sales stack focuses on scaling the mechanics of outreach: scraping leads, writing emails, and sequencing messages. That clearly compresses the top of the funnel.

But one thing we see working with founders is that the harder problem is often upstream: understanding which audiences actually matter before you start automating outreach.

At Cambium AI, we spend a lot of time helping teams explore audiences using structured public data. Instead of starting with a guess about an ICP and scaling outreach to it. Founders can explore how different population groups actually look across demographics, work patterns, industries, and behaviors. That often changes who they decide to sell to in the first place.

Curious if others here have found that the biggest leverage comes from better targeting rather than just faster outreach.

Hasan Uzun's avatar

This is the right direction. The highest-leverage shift I’m seeing is when founders stop treating AI as a copy tool and start treating it as an operating layer around GTM: research -> qualification -> personalized outreach -> follow-up hygiene. The model matters less than the discipline of the loop.

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